THE NETWORK LOGO
THE VISUAL IDENTIFICATION SYSTEM OF THE WESTERN AND NORTHERN TERRITORIES NETWORK WAS DESIGNED BY A TEAM OF KRAKOW-BASED DESIGNERS WORKING AT “ŁOBZOWSKA STUDIO”. THE DESIGNERS AND AUTHORS THEMSELVES TALK ABOUT THEIR INSPIRATIONS, AS WELL AS THE WAY THEY MANAGED TO CONVEY THE MAIN IDEAS OF THE PROGRAMME IN A SIMPLE IMAGE:
The idea for the logo of the Western and Northern Territories Network was conceived as a direct reference to the subject of the project.
In a modest and geometrical way, the designers referred to the map presenting the lands annexed by Poland after World War II. The result was a linear, lightweight contour of these areas, which created a clear logo bearing information about the main area of interest. The irregular shape of the “network” is complemented with the organisation’s name, written using a simple, sans-serif typeface which, alluding to the contour with its simplicity and thickness, forms a coherent composition.
The linear character of the logo also enabled its use as part of the pattern by means of multiplication. This created a graphic motif, which can be used on various types of prints and promotional materials. The second graphic motif that appears in the visual identification is the same logo, but in a scaled and coloured form – mainly filled with indigo, which is the main colour of this composition. The resulting strong colour accent, which is present on posters and leaflets, easily refers to the logo and thus facilitates identification of the Network’s activities in urban spaces. In addition to catching eyes of passers-by, it is also supposed to add a pinch of contemporaneity to archive photographs used in event identification.